PHILOSOPHY
Lott was founded in Florence in 2021 as a multidisciplinary studio specializing in Interior Design and Creative Direction. At the heart of our approach lies the synergy between communication and design, two closely connected worlds that share a common DNA of curiosity, creativity, personalization, and a constant pursuit of functional beauty.
Whether it’s giving voice to a brand, shape to an experience, or soul to a space—private or shared—every project, for us, is a form of storytelling. We design the way one writes a story: by building or enhancing authentic identities.
Our cross-disciplinary method naturally finds its highest expression in full rebranding projects across the hospitality, F&B, beauty, and retail sectors—projects that span physical and digital spaces, design, and both online and offline communication. Acting as a single point of contact allows us to create projects with a strong, consistent, and recognizable vision, where every aesthetic and functional choice is also a strategic one: to position a brand, engage an audience, and achieve a goal.
We give focus to our cross-disciplinary approach through the support of a trusted network and team: diverse, highly specialized, and carefully selected.
Less and More is our design philosophy: an elegant, sophisticated, and sensitive synthesis shaped by cultural and stylistic influences—always reinterpreted through the lens of quiet luxury. A style that reflects our true crossover soul.
INTERIOR
concept development
space planning
rendering
technical drawings
lighting design
FF&E
PROJECT MGMT
site visits & on-site coordination
on-site art direction
budget & timeline coordination
supplier & artisan coordination
PRODUCT
concept development
prototyping
material & finish research
technical drawings
3D modeling
artisan collaboration
prototype-to-production coordination
packaging & presentation consulting
CONSULTANCY
moodboard
material & finish selection
styling & art direction
lighting direction
GRAPHIC
brand identity
brand guidelines
naming & logo design
visual design
editorial design
packaging
signage & wayfinding
DIGITAL
digital & social strategy
digital storytelling
social media management
social push
community management
paid social campaign
copywriting & tone of voice
email marketing
reporting & analytics
WEB
ux/ui
website architecture
seo
web development
CONTENT PRODUCTION
creative & art direction
campaigns
photo & video executive production
content strategy
model scouting
location scouting
set design
post-production supervision